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Navigating AI’s Impact on Advertising, Marketing and Intellectual Property (Video Chat)

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As Artificial Intelligence (AI) continues to shape advertising and marketing, it intersects with key areas of law-competition, consumer protection, privacy, and intellectual property (IP). In Canada, these are governed by competition and copyright legislation, and industry codes. Global regulations, including EU and Colorado AI legislation, further frame how businesses should approach AI usage.

In this episode of In Focus, Baker McKenzie’s Adam Aft, co-lead of our North America Technology Transactions team, joins Sarah Mavula and Mike Rubinger to discuss the practical and legal considerations of AI in advertising, marketing and IP. Topics include: 

  • The benefits and risks of AI-powered content creation
  • Balancing truth in advertising
  • IP ownership considerations  
  • Potential legal pitfalls, from misleading representation, AI hallucinations, registration of AI-created IP and risk pertaining to AI prompts and related outputs

This conversation provides essential insights for legal, regulatory, compliance, and technology professionals looking to stay ahead in AI’s evolving landscape.

Click to watch the video below for more on AI best practices and legal compliance.

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Adam Aft helps global companies navigate the complex issues regarding intellectual property, data, and technology in M&A and technology transactions. He is the lead of the Firm's North America Technology Transactions group and co-leads the group globally. Adam also served as a law clerk to the Honorable Leslie H. Southwick of the US Court of Appeals for the Fifth Circuit and the Honorable Theresa L. Springmann of the US District Court for the Northern District of Indiana.

Author

Sarah Mavula is a senior associate in Baker McKenzie's International Commercial Practice Group and the Global Antitrust & Competition Group in Toronto. Sarah practices competition/antitrust and foreign investment law. In parallel, she also advises clients on marketing, advertising and product regulatory compliance.

Author

Michael Rubinger is an associate in Baker McKenzie's Intellectual Property Tech group. He regularly advises clients in connection with IP transactions and/or litigation, and assists clients with managing and enforcing their IP portfolios. Mike was recently recognized as a 2022 Rising Star in IPStars by Managing IP. He is on the Executive Committees for the Intellectual Property group of the Canadian Bar Association (CBA) and is co-chairing the Transactional IP subcommittee. Additionally, Mike is on the CBA's Legal Futures subcommittee, working with the team to maintain the Canadian legal profession in the face of change. Prior to law school, Mike received a Masters of Management of Innovation from the University of Toronto and a Bachelors of Engineering Science (Mechanical Engineering) degree from the University of Western Ontario.

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